La Ruje ("La Rouge") is a Ukrainian brand of women's underwear, home and casual clothes. Our products are for those who appreciate natural fabrics, high quality tailoring, comfort for the body and aesthetic pleasure for the soul.

We work with premium Italian fabrics and European fittings, while maintaining affordable prices for the domestic market.

We create things that are beautiful to look at and to touch. For us, the aesthetic beauty of products, as well as wear resistance and pleasant tactile sensations, are important.

Assortment: chafing bottoms / jumpsuits / tank tops / blouses / kimono robes / pants / pajamas / home suits

Our advantages:

  • Soft, natural fabrics of the premium segment
  • No synthetics
  • Sizes up to 6XL (60)
  • High standards of tailoring quality
  • The uniqueness of individual products
  • A calm color scheme is ideal for a basic wardrobe

Our values:

  • A woman's acceptance of her own unique beauty
  • Cultivating femininity: our bestseller was created to give women the freedom to wear dresses and skirts
  • Responsible consumption: a minimum of packaging materials and accessories, production waste is sent for recycling
  • Availability of pricing policy for the domestic market
  • We are working to restore the economy of Ukraine and the Victory of Ukraine: 10% of every sale goes to support our defenders

What is the uniqueness of the La Ruje brand

Today on the fashion market you can find a lot of different combinations, shorts, blouses, but most of them are made of synthetics, which manufacturers pass off as silk or do not indicate the composition of the fabric at all. Such things are electrified, stick to the body, are uncomfortable, and in the heat do not allow the skin to breathe at all.

Of course, you can find products made of natural silk, but their high price, unfortunately, does not justify low wear resistance, especially when it comes to undershorts for daily wear and sleeping.

In addition, many items of underwear - both shorts and combinations - are stitched with lace that shines through under a dress or skirt. This is how our searches led us to create a new brand of women's clothing.

A bit of history

It all started with bottom shorts, or rather, with women's need for underwear that would protect the hips from irritation in the summer. Especially girls with luxurious forms face such a problem of rubbing the skin of the thighs.

Having not found such trousers in any brand - and they should be of a certain length, not too short and not too long, not too tight, made of natural fabric (because synthetics in the summer are br-r-r), not too thin and not too thick, with good wear resistance and at the same time without lace, because they should not draw attention to themselves under the skirt... - we decided to create our own.

This is how our bestseller appeared - bottom shorts that protect against chafing the delicate skin of the thighs.

Over time, we noticed that it was almost impossible to find a combination for a see-through dress. After all, most brands create such products with lace or from synthetics that electrify and unpleasantly stick to the body, at best - from silk, but it is too expensive for its low wear resistance. That's why we have selected a wonderful natural Italian material of premium quality - with a silky sheen and texture, and at the same time so strong that the products from it will serve for a long time and retain their marketable appearance.

Well, with the shorts, a blouse was requested, but not with thin straps and not too short, so that girls with feminine forms feel as comfortable as possible and can forget about constant control over the tummy tuck.

During the summer of 2022, we met a large number of girls from all over Ukraine who ordered and re-ordered products from us, mostly in large sizes. And now our customers themselves encourage us to create new collections. What about us? Glad to help you guys!

And thanks to your orders, we are able to support and restore the economy of our native Ukraine: save jobs, support the work of our suppliers and contractors, give a tithe to support our defenders, what can we do together with you to contribute to the Victory of Ukraine